Google’s search results are filled with special features like featured snippets, local packs, AI overviews, and more—each impacting how users find and click on content.

AI Overviews give detailed answers for informational searches, direct links for navigational/transactional queries, and concise comparisons for commercial investigations.

Ready to turn searchers into buyers? Learn how to find “buy,” “order,” and “subscribe” keywords, optimize your pages with tools like SEMrush and Ahrefs, and measure the ROI of your efforts—so you can capture bottom-of-funnel traffic that drives real revenue.

Robots.txt is your site’s traffic director for search engines—telling bots where to crawl and where to stay away. In this guide, marketers will learn why robots.txt matters for SEO and how to set it up on any platform—from static HTML and WordPress to Next.js, Vue, and popular CMSs.

Discover how sitemap.xml guides search engines to your pages and learn to add one to any site—from static HTML and WordPress to Next.js, Vue, and CMS platforms—using free tools.